Virtual Roundtable Series: Communications During A Crisis

During the COVID-19 pandemic, Wood Buffalo Economic Development has been hosting a series of virtual roundtable discussions with SME’s to navigate challenges and discuss concerns businesses are dealing with.

In this session, Jordan Redshaw shares how to manage marketing and communications during a crisis.

• Embracing the Grey: how to adapt to a constantly changing environment
• Managing your Brand on all Fronts: how you talk to your employees and your customers can make (or break) your brand
• Focusing on your Strengths: what opportunities do you have to make some quick changes to your business

Jordan works at NATIONAL Public Relations in 2018 after spending more than six years working for municipal governments in Ontario and Alberta. He spent more than three years working at the Regional Municipality of Wood Buffalo, where his most notable contributions included leading municipal communications during the 2016 Horse River Wildfire response and leading all recovery-related communications as the Communications Manager of the Recovery Task Force.