Travel Alberta Launches Cooperative Investment Program For Operators

Travel Alberta acknowledges the extraordinary circumstances and challenges that tourism businesses are dealing with in our province. The Cooperative Investment Program is to assist tourism operators and regions across Alberta to RESTART consumer marketing activities and aid in the development of traveller products, experiences, and packaging in a COVID-19 travel environment.

Investment

There is no requirement for partner matching.

Application Intake Dates

• Summer: June 1-30, 2020
• Fall/Winter: September 1-30, 2020

Eligibility

The following Alberta based organizations/businesses are eligible to apply for the Cooperative Investment Program:

• Private sector tourism businesses
• Municipalities
• Non-profits
• Businesses need to have an ATIS account and have been operating for a minimum of 3 years

Program Guidelines and Applications

• Product/Experience Development
• Partnership Marketing