The Alberta (re)Bound Strategy

In alignment with the Government of Alberta’s relaunch strategy for the province, Travel Alberta has developed a phased approach to restarting our tourism industry. It’s called Alberta (re)Bound. Starting with realigning our priorities to look at opportunities here at home, and then broadening our scope as travel restrictions decrease and traveller confidence grows, we are taking steps to reinvigorate our visitor economy and get aback to the business of developing and promoting our incredible province. Shelley Grollmuss, VP, Industry Development, and Karen Soyka, VP, Business Development, will introduce Travel Alberta’s three-stage strategy to restart and rebuild the province’s tourism sector.

View the complete strategy